Category Archives: PPC

Should I Run This Campaign? The Number 1 Question Every Affiliate Marketer Should Ask


A little over a year ago, when I first started doing Pay Per Click Marketing on a serious level I made sure that I was tracking clicks and conversions. That’s all vital intelligence that allows you to dynamically react to and adjust a campaign, but as I gained experience with PPC advertising I realized there was an important proactive question I should have been asking that I wasn’t.
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